TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online